Apple has always been an innovator when it comes to the mobile industry. The company again redefined the mobile paradigm in October of 2014 with the introduction of their payment tool, Apple Pay. Made possible by the use of near field communication (NFC) chips and several layers of secure protocols and encryption, Apple Pay allows […]
Read More ›While the term “omni-channel” has been circulating in the retail industry for several years, it is only recently that retailers have truly been able to expand the shopping experience beyond a multichannel experience and offer customers a truly omni-channel experience. Omni-channel strategy: The advantage lies in consistency and a focus on device utilization. At a […]
Read More ›Retail is a tricky business of making sure you have your “aces in their places” to ensure customer engagement is maximized, thus increasing sales and profits. As mobile devices permeate our culture, we can’t ignore how important a brand’s mobile application has become in the game of increasing sales. Does your mobile application have the […]
Read More ›An old friend of mine recently became a retail manager at a locally owned operation. The company boasts a reasonably sized retail space and enjoys significant online sales. The operation has been in business for a while, and the client list is pretty solid, but the operation isn’t as profitable as he thinks it could […]
Read More ›Are you a retail services provider struggling to attract and retain business in a market landscape seemingly dominated by e-commerce? What if I tell you that by refocusing your retail strategy around how people utilize mobile devices, you could tilt the odds in your favor? A report released in 2014 by Intelligence, Business Insider’s research […]
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