The technology platform you choose holds a major stake in the success of any online business you choose to start, whether you are a small sized business or a large enterprise firm. Today, this market is very saturated.
It can be very tedious to choose from a variety of available ecommerce software that meets your business needs.
When planning to sell online, more businesses are opting for development using the Magento platform. Here are some of the reasons why it is the current favorite of all and a suitable technology fit for your venture:
1. Abundant features
This platform offers numerous features and extensions for developers and store owners to get handy with.
- It facilitates advanced filtered search, user management, role specific features, Google website optimizer integration for A/B, multivariate testing capabilities and many more.
- It allows us to manage multiple stores, supports multiple locations, pricing and currencies.
As compared to other platforms, it has an upper hand due to a plethora of features it comes with.
2. Scalable and extensible
Magento supports any sized business stores, from small and medium to larger enterprises. ‘Magento Go’ suits small businesses, whereas ‘Magento Enterprise’ serves medium and large businesses perfectly!
This makes it an ideal choice for your business irrespective of the size and product niche.
What’s amazing about it is that it can support 500,000 products and handle 80000 orders per hour approximately which makes it a clear winner in handling business constraints effectively.
3. Easier to use
For a non-technical person, the recent versions of this platform are user friendly to get started with. The back-end admin is redesigned keeping this in mind. The UX is optimized with easier product creation in subsequent versions.
It is open source, so developers can customize the code as per their suitability.
What’s the plus point?
It allows 3rd party integrations like PayPal, Google shopping, MailChimp, QuickBooks etc. through Web APIs. The amount of flexibility it offers is unbeatable by other market players.
5. SEO Friendly
Being an important area of business strategy, search engine optimization cannot be ruled out for your ecommerce store.
Magento has been built keeping advanced SEO in mind. It helps measuring page traffic, avoids duplicate content, manages SEO friendly URLs, descriptions, auto generates site-maps and a lot of other functionalities to shape your SEO efforts.
6. A marketer’s safe bet
It is fully integrated with cross-selling, upselling, related suggestion tools which make it a popular choice of marketers.
Bundled with a variety of marketing automation features like new item promotion tools, advanced customer segmentation, google analytics integration and support for targeted campaigns, Magento helps you scale your marketing efforts efficiently.
What’s cool is that it has built in custom report generation for tax, sales, product reviews etc. so that your business departments are not working in a silo.
7. Mobile friendly
As per Coupofy statistics, the global mobile commerce is predicted to grow by 31% in 2017. This is more than 200% faster than global eCommerce.
By not shifting your business mindset in this domain could lead to a loss of considerable amount of sales generated by the mobile platform alone.
Magento makes sure you can easily move to a mobile version of your idea. It is pre-integrated with responsive Mobile HTML5 and supports major mobile browsers. It also supports mobile friendly touch gestures such as multi-touch and scaling images, zooming, easy swipe of product images, mobile agnostic product pages, drag and drop capabilities to name a few.
If you plan to go native, let Magento deal with the support. It is very important to note that not all ecommerce platforms come up with such a configuration.
8. Customizable security preferences
Security is a major concern where online transactions and user data is involved. In that case, Magento is a secure technology platform.
It’s support for SSL security on the backend as well as front end for order management, PCI compliance for customer data privacy and user/role based authentication makes your online store robust and avoids any malicious order activities, frauds.
9. Huge knowledge base and support community
Over the years, Magento has developed a large user base and community of developers. Custom Magento extensions and modules are being developed on a regular basis.
The growing influence of Magento in the market is well illustrated by the ecommerce platforms market share data by Datanyze which reports Magento stores ranking 2nd in the list of Alexa top 1M.
10. Product alerts
It’s auto-generated email capabilities for in-stock and price change alerts, make it unique.
When a product is back in stock, you can configure emails to be sent to customers notifying them the availability of a product. Same works for price changes, these notifications are sent via automated emails to customers.
11. Catalog management
Magento simplifies product uploads with bulk upload features and allows imports from third parties. Extended personalization with product comparisons, wish-lists, categories, downloadable products, image resizing, price rules, product tags and reviews would be fruitful for your business.
12. Backup support
It’s enterprise edition offers backup recovery and rollback features which is essential for any large enterprise to avoid product/ order data loss.
It is easier to make new modifications or add a new functionality. In case any change goes haywire for your business, you can roll-back the database to previously made changes.
13. Automated returns
Free partial order and individual item returns are not a hassle anymore with the enterprise suite. The Return Merchandise Authorization System typically integrated in Magento takes cares of all the return order purchasing for your store.
14. Integrates popular payment gateways
Magento is a market leader in supporting payments through the popular gateways like PayPal, Authorize.net, Braintree etc.
It also incorporates real time shipping rates from UPS, FedEx, DHL and free shipping or bill me later options. This can effectively reduce your development efforts.
15. Assistive order management
Customer service and admin service representatives can easily manage products and offers through admin panels. Due to seamless order tracking, call center order creation, invoice printing etc. it is to manage order flow for your online store.
16. Performance management
Caching reduces the amount of time taken to load a page which save ecommerce store owners a significant amount of loss in conversions.
The new Magento 2 offers full page caching and built-in support for varnish caching (A cache that is very fast and typically speeds up delivery with a factor of 300 – 1000x). Now low speeds are no more a concern for your business!
The cutting-edge capabilities of Magento are a win-win for both the customer and a business owner. It is highly recommended that if you are still in a process of choosing the right ecommerce solution for your online venture you must consider these advantages of Magento that outnumber its competitor’s.
Be it B2B or B2C, this technology is gaining traction at a fast pace in the ecommerce industry where several platforms have been enjoying a majority.
Do you think we missed out on any of the benefits? Comment it below or tweet it to us!